Tuesday, January 21, 2014

Hurricane approves measures to increase mountain biking tourism

In Southern Utah, Hurricane may be rising as a prominent mountain biking destination. The city council approved two measures last week that continued the city’s support of mountain biking events. Thursday, the council voted to continue providing emergency services for the Frog Hollow races in 2014 and to give a special beer license to the Hurricane Mountain Biking Festival.

Cimarron Chacon, of Gro Promotions — the company that puts together the 25 Hours in Frog Hollow and 6 Hours in Frog Hollow Races — told the city council the races are an economic boom for Hurricane’s economy, as participants of the 6-hour and 25-hour races bring an additional .7 and 1.3 attendees, respectively. Of those, about one-quarter return a second time and another quarter return a third time. According to Chacon’s survey numbers, the races infuse Hurricane’s economy with approximately $100,000 annually. City numbers were not immediately available. KSL